Odoo Amazon Connector vs Entriwise: Quick Answers
- Does the Odoo Amazon Connector handle Amazon accounting? No. By Odoo’s own documentation, the connector “is designed to synchronize the data of sales orders.” Fees reports, disputes, and refunds “must be managed from the Amazon Seller Central, as usual.” It moves orders; it does not close your books.
- What does Entriwise add on top of Odoo for Amazon sellers? The accounting layer the native connector leaves out: itemized fee mapping to your chart of accounts, daily accrual posting, refunds and reimbursements, and automated settlement reconciliation that matches Amazon payouts to the penny.
- Can I use the Odoo Amazon Connector and Entriwise together? Yes. A common pattern is to keep the native connector for FBM fulfillment operations while Entriwise owns the financial side — fees, settlements, and reconciliation — so revenue is recorded once, correctly.
- Why do Odoo users add Entriwise? Because Amazon pays in bundled settlements, not per order. Without fee and payout data in Odoo, every bank deposit arrives as an unexplained lump sum that never matches the sales orders the connector created — and someone has to reconcile the difference by hand.
If you run your business on Odoo and sell on Amazon, the built-in Amazon Connector looks like the obvious answer. It lives inside Odoo, it pulls in your orders, it keeps FBM stock in sync, and there is no third-party subscription to justify.
And for what it was designed to do — order operations — it is a perfectly reasonable tool.
The problem is what it was not designed to do. Amazon does not hand you clean financial data. It hands you orders at gross prices, then quietly deducts referral commissions, FBA fulfillment fees, storage fees, advertising charges, refunds, and adjustments, and eventually wires you a settlement that bundles two weeks of all of the above into a single deposit. The Odoo Amazon Connector brings the orders in and stops there. The fees, the refunds handling, the disputes, the payout reconciliation — Odoo’s documentation is explicit that all of it stays in Amazon Seller Central, managed by hand.
That gap is exactly what Entriwise exists to close. This article walks through what the native connector does well, where it ends, and why pairing Odoo with an accounting-first Amazon integration is the difference between having Amazon orders in Odoo and having Amazon books in Odoo.
What the Odoo Amazon Connector Actually Does
Credit where due: as an operations pipe, the native connector covers the essentials.
- Order synchronization. Confirmed Amazon orders flow into Odoo as sales orders — shipped and cancelled orders for FBA, unshipped and cancelled orders for FBM — including product details, quantities, shipping costs, and gift-wrapping charges.
- Customer creation. Missing customer contacts are generated automatically, including delivery addresses.
- FBM fulfillment workflow. For merchant-fulfilled orders, Odoo creates delivery orders automatically, and confirming the shipment in Odoo pushes the status back to Amazon to trigger payment.
- Stock synchronization. Available quantities in Odoo Inventory sync to Amazon for FBM listings; FBA stock is tracked through a virtual location since Amazon manages it physically.
- Multiple accounts and marketplaces. One database can serve several seller accounts and marketplaces.
If your entire Amazon business is merchant-fulfilled, your volume is modest, and your main goal is that warehouse staff see Amazon orders in the same screen as everything else — the native connector genuinely delivers that.
Where It Ends: The Accounting Never Arrives
Here is the sentence from Odoo’s own documentation that defines the boundary:
The Amazon Connector is designed to synchronize the data of sales orders. Other actions, such as downloading monthly fees reports, handling disputes, or issuing refunds, must be managed from the Amazon Seller Central, as usual.
Read that as an accountant and the implications unfold quickly:
- No fees. Referral commissions, FBA pick-and-pack, monthly and long-term storage, removal fees, advertising charges, subscription fees — none of it reaches Odoo. Your sales orders show gross revenue; the 15–40% that Amazon keeps is invisible to your P&L until someone downloads reports from Seller Central and keys in journal entries.
- No settlements. Amazon pays in consolidated settlements, typically every two weeks. That deposit equals gross sales minus fees, minus refunds, plus reimbursements, plus or minus a dozen adjustment types. Because Odoo only has the gross orders, the bank line never matches the receivables — every single payout becomes a manual gross-to-net reconciliation exercise, often closed with write-offs nobody can explain later.
- No refunds, reimbursements, or disputes. Returns happen daily on Amazon. Lost-inventory reimbursements happen weekly. The connector’s answer for all of them is “manage it in Seller Central” — which means your Odoo revenue is overstated until someone manually corrects it.
- One sales order per Amazon order. A healthy FBA business generating a few thousand orders a month puts a few thousand sales orders a month into Odoo — documents that carry no fee data, slow down reconciliation, and clutter every report, while still not producing accurate financials.
- Shrinking order data. Since February 19, 2024, FBA orders in North American marketplaces do not even carry the customer’s name into the Odoo sales or delivery order, per Odoo’s documentation — a reminder that the connector’s data feed is shaped by Amazon’s operational APIs, not by accounting needs.
- Limited marketplace coverage. The officially supported list covers the United States, Canada, and Mexico plus six European marketplaces. Sellers in Japan, Australia, India, the Middle East, or Brazil are outside it.
None of this is a bug. It is the design. The Odoo Amazon Connector answers the question “how do my Amazon orders get into Odoo?” It was never built to answer the question your accountant actually asks at month end: “why doesn’t this deposit match anything, and where did the other 30% go?”
Entriwise: Accounting-First Amazon Integration for Odoo
Entriwise approaches the problem from the opposite direction. It is not a data pipe with accounting bolted on — it is an Amazon accounting engine, the same one that processes over 1,000,000 orders per month for top-50 Amazon sellers and has recorded more than $3B in marketplace revenue, applied to Odoo.
What that means concretely:
- Every fee, itemized and mapped. Entriwise breaks Amazon’s charges down to their native types — referral commissions, FBA fulfillment, storage, removals, advertising, chargebacks, reimbursements, balance adjustments — and posts each one to the account you choose in your Odoo chart of accounts. Storage fees land in warehouse expense, ad spend in marketing, commissions in selling fees. Automatically, daily.
- Daily accrual posting. Revenue, fees, and refunds are recorded on the dates they actually occur — not two weeks later when a settlement closes. Your Odoo P&L is current every morning, and settlements that straddle a month-end stop holding your close hostage. This is the same accounting automation methodology Entriwise applies across every channel and ledger it supports.
- Settlement reconciliation to the penny. Because Entriwise imports the full settlement detail, every Amazon payout reconciles against the posted activity automatically. When the deposit hits your bank, it matches. If a closed statement ever shows a discrepancy, Entriwise flags it — and the Entriwise team investigates and resolves it for you.
- FBA summaries, FBM in real time. FBA activity posts as compact daily summaries — protecting your database from thousands of per-order documents while keeping the ledger itemized and period-accurate. Merchant-fulfilled orders can post individually so fulfillment workflows keep running. You choose the posting mode per channel; revenue is recorded once, correctly.
- Real inventory accounting. Amazon SKUs map to your Odoo products — including bundles, kits, multipacks, and many-to-one mappings — so sales deduct the right component quantities and COGS reflects what actually shipped, whether from your warehouse or an Amazon fulfillment center.
- SKU-level profitability. Because fees are captured at the transaction level, Entriwise can allocate referral commissions, FBA fulfillment fees, and per-SKU ad spend against actual product costs — per-SKU, per-marketplace profitability instead of a blended channel margin that hides your money-losing “best sellers.”
- Global marketplace coverage. Entriwise supports 21 Amazon marketplaces — North America and Europe plus Japan, Australia, India, Singapore, UAE, Saudi Arabia, Türkiye, Egypt, and Brazil — with multi-currency handling.
- Maintained for you. Amazon changes its APIs, fee types, and report formats constantly. Entriwise’s integration logic is maintained by the Entriwise team as part of the subscription — no custom modules for your Odoo partner to patch every time Amazon moves.
Head-to-Head Comparison
| Feature / Focus | Odoo Amazon Connector | Entriwise |
|---|---|---|
| Primary design | Order synchronization for the Sales app | Amazon accounting and reconciliation engine |
| Amazon fees | Not imported — “monthly fees reports… must be managed from Amazon Seller Central” | Itemized daily, mapped to your Odoo chart of accounts |
| Settlements & payouts | Not handled; manual gross-to-net reconciliation | Automated reconciliation to the penny |
| Refunds & reimbursements | Managed manually in Seller Central | Imported and posted automatically |
| Posting model | One sales order per Amazon order | Daily FBA summaries + optional real-time FBM orders |
| Accounting basis | Whatever you build on top of gross orders | Accrual by design, period-accurate |
| SKU profitability | Not available (no fee data) | Per-SKU, per-marketplace with real COGS and fee allocation |
| Marketplaces | US, CA, MX + six European | 21 marketplaces worldwide, multi-currency |
| Maintenance | Yours (or your Odoo partner’s) | Included — maintained by the Entriwise team |
Why the Difference Shows Up at Month End
1. The unexplained deposit problem
Amazon’s settlement is the single hardest artifact in marketplace accounting: one bank line covering thousands of orders, dozens of fee types, refunds, and reimbursements across a two-week window. With only gross sales orders in Odoo, that deposit reconciles against nothing. Bookkeepers either write off the difference — destroying fee visibility — or spend days rebuilding the settlement from Seller Central reports in a spreadsheet. Entriwise eliminates the exercise: the payout matches the books because the books already contain everything the payout nets out.
2. Fees are 15–40% of your business — and invisible
For most FBA sellers, Amazon fees are the second-largest expense line after COGS. A ledger that records gross revenue and catches up on fees monthly (if at all) overstates profitability every single day between settlements. Entriwise accrues fees daily against the accounts your finance team chose, so gross margin in Odoo means something on the 12th of the month, not just after close.
3. Volume: thousands of documents that answer nothing
Per-order syncing feels thorough until quarter three, when your FBA channel is generating 10,000 sales orders a month that slow reconciliation, bloat reporting, and still contain zero fee data. Entriwise posts FBA activity as clean daily summaries — typically 10x to 1000x fewer documents — while keeping merchant-fulfilled orders individual where operations need them. Accounting stays lean; fulfillment stays real-time.
4. Profitability you can act on
Ask an Odoo dashboard which Amazon SKUs made money last month and — with the native connector — it cannot answer, because the costs that decide the question (referral fees, FBA fulfillment, storage, ad spend) never entered the system. Entriwise allocates those costs per SKU against actual product costs, which is how sellers discover that the high-velocity hero product has been shipping at a loss since the last fee change.
Can You Run Both Together?
Yes — and for FBM-heavy sellers it is often the right architecture. Keep the native Odoo Amazon Connector doing what it does well: routing merchant-fulfilled orders into your Odoo warehouse workflow, creating delivery orders, and syncing stock to Amazon. Let Entriwise own the financial layer: fees, refunds, reimbursements, settlement reconciliation, and accrual posting. Entriwise’s posting configuration is set up so financial documents come from one source — no duplicated revenue, no double-counted inventory.
If you’d rather run a single integration, Entriwise handles both sides: real-time posting of seller-fulfilled orders for fulfillment, summarized FBA posting for accounting, and order synchronization with shipment and tracking updates flowing back to Amazon.
Which Is Right for Your Business?
The native Odoo Amazon Connector is enough if:
- You are primarily FBM with modest volume, and your goal is operational — Amazon orders visible in Odoo, deliveries created, stock synced.
- Amazon is a minor channel, and someone is comfortable reconciling payouts by hand from Seller Central reports.
- You have Odoo development resources willing to build and maintain fee handling on top of the connector.
Add Entriwise if:
- Amazon is a real revenue channel and your controller needs the books to close without spreadsheet archaeology.
- You sell FBA at any meaningful volume — bundled settlements, FBA fee complexity, and per-order document bloat are exactly the problems Entriwise was built to remove.
- You need accurate, daily gross margin and per-SKU profitability, not gross revenue with a month-old fee estimate.
- You sell in marketplaces beyond North America and Western Europe, or in multiple currencies.
- You want the integration maintained for you when Amazon changes its APIs and fee structures — not by your Odoo partner at hourly rates.
The Bottom Line
The Odoo Amazon Connector and Entriwise are not really competitors — they answer different questions. The native connector answers “how do Amazon orders get into Odoo?” and does so competently. Entriwise answers “how do Amazon’s settlements, fees, refunds, and payouts become correct, reconciled, audit-ready financials in Odoo?” — the question Odoo’s documentation explicitly leaves to manual work in Seller Central.
If Amazon is a side channel, the built-in connector may carry you. But if Amazon revenue matters to your business, the accounting gap it leaves is not a nice-to-have — it is hours of manual reconciliation every payout cycle, a P&L that is wrong between settlements, and profitability decisions made on gross numbers.
Ready to make your Amazon books in Odoo reconcile themselves? See how Entriwise automates it.
Frequently Asked Questions
Does the Odoo Amazon Connector import Amazon fees and settlements?
No. Odoo’s documentation states the connector “is designed to synchronize the data of sales orders” and that downloading monthly fees reports, handling disputes, and issuing refunds “must be managed from the Amazon Seller Central, as usual.” Referral commissions, FBA fees, storage charges, and settlement payouts do not enter Odoo through the native connector — they must be recorded manually.
How does Entriwise reconcile Amazon payouts in Odoo?
Entriwise imports the full detail behind every Amazon settlement — sales, refunds, fees, reimbursements, and adjustments — and posts it daily on an accrual basis, itemized against your Odoo chart of accounts. When Amazon’s deposit arrives, it matches the posted activity to the penny. Closed statements are verified automatically, and any discrepancy is flagged and investigated by the Entriwise team.
Can I keep using the Odoo Amazon Connector for orders and add Entriwise for accounting?
Yes. Many sellers keep the native connector for FBM fulfillment operations — delivery orders, shipment confirmation, stock sync — while Entriwise owns fees, settlements, refunds, and reconciliation. Posting is configured so financial documents come from a single source, avoiding duplicate revenue or inventory movements.
How does Entriwise handle FBA vs. FBM orders in Odoo?
Both, with different posting modes. FBA activity is posted as compact daily summaries that keep your ledger period-accurate while avoiding thousands of per-order documents. Seller-fulfilled orders can be posted individually so your Odoo fulfillment workflow keeps running in real time. The two modes run in parallel without double-counting revenue or inventory.
Which Amazon marketplaces does Entriwise support?
Entriwise supports 21 Amazon marketplaces, including the United States, Canada, Mexico, Brazil, the United Kingdom, Germany, France, Italy, Spain, Belgium, the Netherlands, Sweden, Poland, Japan, India, Australia, Singapore, the UAE, Saudi Arabia, Egypt, and Türkiye — with multi-currency support. The native Odoo connector’s officially supported list covers North America plus six European marketplaces.
Can I start Entriwise without disrupting my existing Odoo data?
Yes. Entriwise starts from a clean cutover date — anything the native connector already created in Odoo stays as-is, and Entriwise posts forward from the transition date. There is no need to restate historical periods, and the free trial includes importing one month of data at no cost, with free 1-on-1 onboarding and no payment details required.